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Walters Brothers Harley-Davidson Sales Inc

Auto / Motorcycle Dealers

615 S Maxwell Rd,
Peoria, IL 61607

(309) 697-1917

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Chain selling the brand's signature motorcycles, plus apparel & more at some branches.

In 1921 Bruce and Bob Walters opened a bicycle shop which in 1922 became a Harley Davidson dealer. In 1931 Bruce and his wife Gladys Walters moved from Galesburg to Peoria and they purchased Harley Davidson Sales and Service. In 1949 Bruce built a new store that was known as one of the most modern in Illinois at the time. In 1951, Wayne Wiebler, started to work for Bruce as an apprentice, Wayne was only 14 years old. 28 years later in 1979 Wayne purchased the dealership from Bruce. 19 years later in 1998 Wayne, his family, friends, and loyal customers moved WBHD into the current location at 615 S. Maxwell Rd. 

Business Hours

Monday 9:00 AM - 6:00 PM

Tuesday 9:00 AM - 6:00 PM

Wednesday 9:00 AM - 6:00 PM

Thursday 9:00 AM - 6:00 PM

Friday 9:00 AM - 6:00 PM

Saturday 9:00 AM - 4:00 PM

Sunday Closed